Creating a Corporate Website with Custome WordPress Theme

Purpose: To outline the standard operating procedure for creating a corporate website for a client using WordPress.

Scope: This SOP covers the entire process, from initial client consultation to website launch and handover.

Responsibilities: Project Manager, Web Developer, Web Designer, Content Writer

Procedure:

Phase 1: Project Initiation and Planning

1. Initial Client Consultation:
   • The Project Manager will conduct an initial consultation with the client to understand their needs, goals, and expectations for the website.
   • Gather information including:
     • Company information, brand guidelines, and existing marketing materials.
     • Target audience, website goals (e.g., lead generation, e-commerce, brand awareness), and desired functionality.
     • Content requirements (text, images, videos), website structure, and desired features.
     • Budget, timeline, and key stakeholders.
   • Deliverable: Project brief document outlining client requirements and project scope.
2. Project Planning and Documentation:
   • The Project Manager will create a detailed project plan, including:
     • Project timeline with milestones and deadlines.
     • Sitemap outlining the website structure and navigation.
     • Content inventory and plan.
     • Technical specifications (e.g., hosting, plugins, security).
     • Communication plan.
     • Quality assurance (QA) testing plan.
   • Deliverable: Project plan document.

Phase 2: Design and Development

3. WordPress Theme Selection:
   • The Web Designer, in collaboration with the Project Manager, will research and select a suitable WordPress theme.
     • Identify Key Features: Based on the client’s needs and the project brief, determine the essential features required for the theme (e.g., responsive design, e-commerce compatibility, blog layout, page builder).
     • Explore Theme Repositories:
       • WordPress.org Theme Directory: Begin with the official WordPress theme directory for a wide selection of free and reputable themes.
       • ThemeForest: Explore ThemeForest for a large marketplace of premium themes with advanced features and customization options.
     • Evaluate Theme Options: Evaluate potential themes based on the following criteria:
       • Relevance to Client’s Industry: Does the theme align with the client’s industry and brand aesthetic?
       • Responsive Design: Is the theme fully responsive and mobile-friendly?
       • Features and Functionality: Does the theme offer the necessary features and functionality (e.g., page layouts, customization options, plugin compatibility)?
       • Performance and Speed: Is the theme optimized for speed and performance?
       • User Reviews and Ratings: What are the user reviews and ratings of the theme?
       • Support and Updates: Does the theme developer provide reliable support and regular updates?
     • Theme Customization Options: How easy is it to customize the theme’s colors, fonts, and layout?
     • Select a Theme: Choose a theme that best meets the client’s needs and project requirements.
   • The Web Designer will present 2-3 theme options to the client for review and approval.
   • Deliverable: Client-approved WordPress theme.
4. Website Development:
   • The Web Developer will set up the WordPress website using the selected theme and configure आवश्यक plugins.
   • Implement website structure, navigation, and functionality.
   • Develop custom features or functionality as required.
   • Ensure website security and performance.
   • Integrate with any third-party systems (e.g., CRM, marketing automation).
   • The Web Designer will create the website’s visual design, including:
     • Homepage design
     • Page layouts
     • Graphics and imagery
     • Branding elements
   • The Content Writer will create or migrate website content, ensuring it is optimized for search engines and user experience.
   • Deliverable: Fully functional and developed WordPress website.

Phase 3: Testing, Launch, and Handover

5. Testing and Quality Assurance:
   • The Web Developer and Project Manager will conduct thorough testing of the website, including:
     • Functionality testing
     • Usability testing
     • Performance testing (e.g., page speed)
     • Security testing
     • Cross-browser and cross-device compatibility testing
     • Content review and proofreading
   • The Project Manager will obtain client sign-off on the completed website.
   • Deliverable: Website testing report and client sign-off.
6. Website Launch:
   • The Web Developer will deploy the website to the live server.
   • Configure DNS settings and ensure proper website functionality.
   • Set up website analytics and tracking.
   • Deliverable: Live and functional website.
7. Client Training and Handover:
   • The Web Developer or Project Manager will provide training to the client on how to manage and update their website content.
   • Provide the client with all necessary login credentials, documentation, and website files.
   • Deliverable: Client training session and handover documentation.
8. Post-Launch Support:
   • The agency will provide ongoing support and maintenance for the website, as outlined in the service agreement.